Effective strategy applied to your organization's website.
Thinking before doing is most wise. Here’s how I can help your service-based organization create better website strategies that drive growth and engagement.
On-time, One-on-One Conversation
Do you need some advice about a challenge you can’t get clarity on regarding your organization’s website strategy, solution options, vendor redesign selection, or website positioning? You believe if you could just talk with an expert for an hour, they could clarify the problem, and point you in the right direction with existing options or help you consider new paths.
Tell me in a broad sense the issue you are dealing with, and I’ll tell you if I can help and we can engage. If not, then I’ll try and point you to someone or somewhere that can.
Cost: $950
Location: Remotely
Duration: 1-3 days total time to include write-up. One-hour recorded Zoom call which you can view up to 30 days afterward and an email recap the next day with instructions.
Scheduling: Can be initiated within 1 week.
Deliverable: I will fully review of your issue before the call to include a brief email from you stating your challenge and relevant details; a clarification email back from me to define the challenge. No nonsense advice on the call that you can put into action immediately to include feedback on your challenge and website. A written follow-up email on the recommendations or instructions.
Implementation: I’ll answer via email follow-on questions you may have about my advice within a two-week window of making the recommendation. I will not help you implement (design, copy, creative, development work) the recommendations.
Single Issue Evaluation
When you can’t find an advisory service I provide that fits, but still have a website strategy problem that needs exploration, definition, or solution recommendations, Single Issue service could be the right starting point.
Tell me in a broad sense the issue you are dealing with, and I’ll tell you if I can help and we can engage. If not, then I’ll try and point you to someone or somewhere that can.
Cost: $2500 and up depending on the complexity of the issue.
Location: Remotely
Duration: Depends on the complexity. From a couple of days to a couple of weeks.
Scheduling: Can be initiated within 1 week.
Deliverable: Researched written and verbal communication with clearly and precisely stated recommendations through 1-3 calls, emails, and document.
Implementation: I’ll answer via email and quick calls any follow-on questions you may have during your decision process within a one-month window of making the recommendation. I will not help you implement (design, copy, creative, development work) the recommendations.
Ongoing Advice for you and your team
You need access to expert advice about website strategy that spans more than a call and a single issue. Maybe you have a project you need me to provide feedback on throughout the process. Or a long-term business development initiative that will take months to execute on your website and you need a second set of eyes and a sounding board.
Cost: $5000
Location: Remotely
Duration: Monthly
Scheduling: You will be the only ongoing advice client engaged for the month.
Deliverables: I will answer questions, discuss issues and potential options, review documentation and provide feedback on website strategy. This doesn’t include design, development, copywriting or creative work. It does include access to a dedicated Basecamp project site (available up to a month after the end of engagement) to keep all communications (email, video, documents, chats, discussions, etc.) in a centrally accessible location.
Implementation: You and your team have unlimited access to me on a monthly basis during business hours (8 a.m. – 4 p.m.) Monday-Friday via emails, calls, and video (Zoom).
Comprehensive Website Evaluation & Strategy
Your website isn’t producing the results you hoped it would. Your website designer/developer has done all they can do but you need an outside, unbiased, comprehensive evaluation of your organization’s website to pinpoint underlying issues and develop solution paths.
Cost: $10,000 and up depending on the size of your organization and the complexity of your existing website. Ecommerce websites will not be evaluated.
Location: Remotely
Duration: 1-month minimum, but depends your organization’s ability to provide input throughout the process.
Scheduling: Can be initiated within 1 month depending on my schedule.
Deliverables: Researched written and verbal communication with clearly and precisely stated problems and potential solution paths through calls, emails, and written evaluations. See Details tab for more information.
Implementation: I’ll answer via email and quick calls any follow-on questions you may have during your decision process within a one month window of making the recommendation. I will not do website design and development.
Availability: Six client engagement slots per 12 month period.
Business, Organization Questionnaire & Summary
QUESTIONNAIRE: A written questionnaire to help me understand your business vision, mission, goals, initiatives, and strategy. This is a critical part of website strategy development because my recommendations, requirements prioritization, and solution options will ultimately be tied to your vision, mission and goals.
SUMMARY: I summarize your organization’s answers in a 1-2 page document. You review and approve/make changes.
Website Questionnaire & Summary Analysis
QUESTIONNAIRE: A written questionnaire to assess where you think your website is now in fulfilling your organization’s vision, mission, goals. We explore what’s there now, what you think is lacking, and where you want it to be.
SUMMARY ANALYSIS: I summarize your answers in a 1-2 page document to include my own initial observations of your existing website, and a spreadsheet of your existing website content/functionality. You review and approve/make changes.
Brand & Audience Questionnaire & Summary
QUESTIONNAIRE: I ask questions about your existing brand, brand strategy, and target audience. Your organization’s brand, brand strategy, and audience will inform website recommendations.
SUMMARY: I summarize your brand/strategy/audience in a 1-2 page document. You review and approve/make changes. If you don’t have a brand strategy, we will roughly define your existing brand.
Online Communication Space Questionnaire and Analysis
QUESTIONNAIRE: I ask questions about your communication space online to include your nearest competitors and any aspirational organizations you hope to emulate.
ANALYSIS: I analyze your nearest competitor websites (up to 3 competitors), one aspirational website, and your existing website for content, functionality, strengths and gaps/opportunities. I deliver a spreadsheet and document summary of findings.
Website Strategy Recommendations & Roadmap
I provide strategy recommendations to address existing website issues, future website expansion and potential opportunities. This includes a spreadsheet of website requirements with a roadmap for phasing implementation options.
General strategy recommendations may be made, but design/layout recommendations will be left to the creative/design/implementation team. For example, I may identify the need for more video throughout the website and tie it to specific content areas (i.e. the About page), but will not say where on the page it would need to go, how long it will need to be, etc.
With my recommendations and roadmap, you should be able to:
Know what website content and functionality requirements are needed on the website
- How and when to phase the website changes
- Know what level of changes are needed (minor vs website redesign, prioritization of requirements)
- Know how website content and functionality support your business vision, mission, goals, and initiatives
- Be able to use this as a jumping off point for specific creative design, development, and content strategy