Advisory Services

Thinking before doing is most wise. Here’s how I can help your service-based organization create  better website strategies that drive growth and engagement.

Existing Website Evaluation

Your website isn’t producing results you hoped it would. Your website designer/developer has done all they can do but you need an outside, unbiased evaluation of your organization’s website to pinpoint underlying issues and develop solution paths. 

Cost: $2500 and up depending on the complexity of the website. Ecommerce websites will not be evaluated.
Location: Remotely
Duration: Depends on the complexity. 1-week minimum.
Scheduling: Can be initiated within 1 week.
Deliverable: Researched written and verbal communication with clearly and precisely stated problems and potential solution paths through 1-3 calls, emails, and document.
Implementation: I’ll answer via email and quick calls any follow-on questions you may have during your decision process within a one month window of making the recommendation. I will not help you implement recommendations.

Single Issue

When you can’t find an advisory service I provide that fits, but still have a website strategy problem that needs exploration, definition, or solution recommendations, Single Issue service could be the right starting point.

Tell me in a broad sense the issue you are dealing with, and I’ll tell you if I can help and we can engage. If not, then I’ll try and point you to someone or somewhere that can. 

Cost: $1500 and up depending on the complexity of the issue.
Location: Remotely
Duration: Depends on the complexity. From a couple of days to a couple of weeks.
Scheduling: Can be initiated within 1 week.
Deliverable: Researched written and verbal communication with clearly and precisely stated recommendations through 1-3 calls, emails, and document.
Implementation: I’ll answer via email and quick calls any follow-on questions you may have during your decision process within a one month window of making the recommendation. I will not help you implement the CMS recommendation.

Content Management System (CMS)

For an overwhelming majority of small organizations, I recommend running your website on an open-source Content Management System (WordPress) coupled with a lightweight, flexible theme (Astra Pro), a modern page builder (Elementor Pro), GSuite for email, and optimized hosting with a dedicated IP address. But not always. 

If you have a special platform situation that needs evaluation and recommendation, I can most likely help you:

  • Develop and define organizational Content Management System requirements so that you can evaluate platforms.
  • Conduct a cost-benefit analysis of platforms you are considering.
  • Evaluate the effectiveness of moving from an existing legacy content platform to a new one.

I do not evaluate eCommerce platforms.

Cost: $1000 and up depending on the complexity of the situation. 
Location: Remotely
Duration: Depends on the complexity. From a couple of days to a couple of weeks.
Scheduling: Can be initiated within 1 week.
Deliverable: Researched written and verbal communication with clearly and precisely stated recommendations through 1-3 calls, emails, and document.
Implementation: I’ll answer via email and quick calls any follow-on questions you may have during your decision process within a one month window of making the recommendation. I will not help you implement the CMS recommendation.