Advisory Services

Thinking before doing is most wise. Here’s how I can help your service-based organization create  better website strategies that drive growth and engagement.

Existing Website Evaluation

Your website isn’t producing results you hoped it would. Your website designer/developer has done all they can do but you need an outside, unbiased evaluation of your organization’s website to pinpoint underlying issues and develop solution paths.

Cost: $2500 and up depending on the complexity of the website. Ecommerce websites will not be evaluated.

Location: Remotely

Duration: Depends on the complexity. 1-week minimum.

Scheduling: Can be initiated within 1 week.

Deliverable: Researched written and verbal communication with clearly and precisely stated problems and potential solution paths through 1-3 calls, emails, and document.

Implementation: I’ll answer via email and quick calls any follow-on questions you may have during your decision process within a one month window of making the recommendation. I will not help you implement recommendations.

Single Issue Evaluation

When you can’t find an advisory service I provide that fits, but still have a website strategy problem that needs exploration, definition, or solution recommendations, Single Issue service could be the right starting point.

Tell me in a broad sense the issue you are dealing with, and I’ll tell you if I can help and we can engage. If not, then I’ll try and point you to someone or somewhere that can. 

Cost: $1500 and up depending on the complexity of the issue.
Location: Remotely

Duration: Depends on the complexity. From a couple of days to a couple of weeks.

Scheduling: Can be initiated within 1 week.

Deliverable: Researched written and verbal communication with clearly and precisely stated recommendations through 1-3 calls, emails, and document.

Implementation: I’ll answer via email and quick calls any follow-on questions you may have during your decision process within a one month window of making the recommendation. I will not help you implement the CMS recommendation.

Website Compliance Implementation

I am not a lawyer nor can I provide legal advice, but I can help you implement website compliance solutions in these three areas: Cookie Policy, Privacy Policy, Disclaimer, Accessibility (ADA Section 508) and Terms and conditions. These are key elements of making sure that your website is accessible and compliant with various national and state laws.

Cost: $500 and up depending on the complexity of the implementation. Licenses for recommended solutions are a separate billable cost.

Location: Remotely

Duration: Depends on the complexity, but normally recommendations and implementation can be completed in a couple of days .

Scheduling: Can be initiated within 1 week.

Deliverable: Researched written and verbal communication with clearly and precisely stated recommendations through emails and documents.

Implementation: I will implement only compliance product solutions I recommend.  

Content Management System (CMS) Evaluation

For an overwhelming majority of small organizations, I recommend running your website on an open-source Content Management System (WordPress) coupled with a lightweight, flexible theme (Astra Pro), a modern page builder (Elementor Pro), GSuite for email, and optimized hosting with a dedicated IP address. But not always. 

If you have a special platform situation that needs evaluation and recommendation, I can most likely help you:

  • Develop and define organizational Content Management System requirements so that you can evaluate platforms.
  • Conduct a cost-benefit analysis of platforms you are considering.
  • Evaluate the effectiveness of moving from an existing legacy content platform to a new one.

I do not evaluate eCommerce platforms.

Cost: $1000 and up depending on the complexity of the situation. 

Location: Remotely

Duration: Depends on the complexity. From a couple of days to a couple of weeks.

Scheduling: Can be initiated within 1 week.

Deliverable: Researched written and verbal communication with clearly and precisely stated recommendations through 1-3 calls, emails, and document.

Implementation: I’ll answer via email and quick calls any follow-on questions you may have during your decision process within a one month window of making the recommendation. I will not help you implement the CMS recommendation.