Frank McClung

Focus your resources on website strategies that produce value for you and your clients. Subscribe to my Contrails newsletter and receive insight on website strategy, positioning, and management from a 30,000′ perspective. Always free. Unsubscribe at any time.

Value Pricing & Positioning Podcast Insight

I’ve been working on a better understanding of value pricing for almost a year. It’s a pretty popular pricing concept currently for independent professionals wanting to break out of the hourly billing trap. Jonathan Stark is the lead authority on

Read More »

The Roots of Value Based Pricing

Jonathan Stark recently shared an interesting life story about how we determine value. His enewsletter made me curious about the definition of value and how it has been explained by economists. Value based pricing is a hot topic among independent professionals, but few

Read More »

When Design Doesn’t Work

Is there a time when design doesn’t work for a company, service or product? I don’t mean a design that doesn’t sit right with you. I’m talking about design with a capital “D” which, when executed by a design professional,

Read More »