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Practical Website Strategy, Insight, & commentary
It is easy to get lost applying the abstract website strategy concepts I’ve shared: trading space for time, taking the high ground, and understanding space as a foundational website strategy. So, I thought seeing how these concepts work in a
Operating in, occupying, and controlling physical space is a foundational strategy concept applied to everything from warfighting to business marketing to sports. Dominating the “high ground” — the most elevated terrain or plane — provides distinct advantages like vision, defensibly,
In the not so distant past, professional service organization’s thought of their public facing website as the be-all and end-all of their digital presence. As social media grew in general popularity, most organizations have sent digital “shoots” out to explore
Smarmy, inspirational business clichés are not my thing, and anything having to do with “bridges” likely falls into this category: https://bit.ly/2Z39f8z However… Josh Earl in his excellent email marketing newsletter mentioned “building bridges” to a list of potential dream clients
[This is Part 2 of Lessons You Wish Had Learned from the Pandemic About Your Organization’s Website. Read Part 1 here. Ask my 12-year-old son what can happen when you don’t have a flight plan. He recently lost his $100 drone on day two of