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Build Bridges Not Piers

Your organization’s website is an island in a vast digital sea. Its job is to connect you to the outside world. Is your website a bridge or a pier? I’ve been writing about website strategy using the metaphor of building

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Building a bridge to nowhere

If you don’t have a website strategy in place, then there is a good chance you are building a bridge to nowhere like this one in my wife’s hometown of Ketchikan, Alaska. And you would be hard pressed to build

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Mind the gap please

Smarmy, inspirational business clichés are not my thing, and anything having to do with “bridges” likely falls into this category: https://bit.ly/2Z39f8z However… Josh Earl in his excellent email marketing newsletter mentioned “building bridges” to a list of potential dream clients

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The truth about deadlines

You can tell how serious a client is about a website project when they have a deadline. I once designed an entire pitch presentation and website mock-up in four days for an online vitamin startup seed funding round. They were

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What are your carrying on your website

They carried all they could bear, and then some, including a silent awe for the terrible power of the things they carried. —Tim O’Brien, in The Things They Carried In O’Brien’s widely acclaimed book on the Vietnam War, he tells the

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TikTok, TikToK. The clock is running.

The recent presidential executive order to ban TikTok in 45 days and a lesser-known decision by WordPress to suspend the download of its most popular (over 1 million users) commercial theme Astra, should highlight why you need a robust digital

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Unconventional Website Strategies: 100 Years

An organization’s website strategy (if they even have one) is often scoped in terms of months or years. Almost no one except the largest and most forward-leaning corporations will plan website strategy in terms of decades. What if you thought

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Value Pricing & Positioning Podcast Insight

I’ve been working on a better understanding of value pricing for almost a year. It’s a pretty popular pricing concept currently for independent professionals wanting to break out of the hourly billing trap. Jonathan Stark is the lead authority on

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The Roots of Value Based Pricing

Jonathan Stark recently shared an interesting life story about how we determine value. His enewsletter made me curious about the definition of value and how it has been explained by economists. Value based pricing is a hot topic among independent professionals, but few

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