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It is easy to get lost applying the abstract website strategy concepts I’ve shared: trading space for time, taking the high ground, and understanding space as a foundational website strategy. So, I thought seeing how these concepts work in a

Space is an important aspect of strategy. A central Soviet strategy in World War II was to trade space for time against the advancing and superior German forces. The Soviet Union needed more time to ramp up military production, gather

Operating in, occupying, and controlling physical space is a foundational strategy concept applied to everything from warfighting to business marketing to sports. Dominating the “high ground” — the most elevated terrain or plane — provides distinct advantages like vision, defensibly,

This is the first installment in a short series on the concept of space in strategy and how it applies to website strategy. Much of what I share I learned as an intelligence officer in the Air Force and student of military strategy.

In 1983, I bought my first computer (an original IBM PC) with the money I saved in junior high. I could see computer proficiency would give me a significant academic advantage in school over my peers, who were saving their

In the not so distant past, professional service organization’s thought of their public facing website as the be-all and end-all of their digital presence. As social media grew in general popularity, most organizations have sent digital “shoots” out to explore

Would you pay your digital agency $200 to swap out a PDF on your organization’s website? You might have to if your website is tied into their proprietary Content Management System (CMS). That’s the situation one leader I talked with

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu, The Art of War The relationship between website strategy and the tactics used to implement that strategy can be cloudy.

Your organization’s website is an island in a vast digital sea. Its job is to connect you to the outside world. Is your website a bridge or a pier? I’ve been writing about website strategy using the metaphor of building

Smarmy, inspirational business clichés are not my thing, and anything having to do with “bridges” likely falls into this category: https://bit.ly/2Z39f8z However… Josh Earl in his excellent email marketing newsletter mentioned “building bridges” to a list of potential dream clients

They carried all they could bear, and then some, including a silent awe for the terrible power of the things they carried. —Tim O’Brien, in The Things They Carried In O’Brien’s widely acclaimed book on the Vietnam War, he tells the

The recent presidential executive order to ban TikTok in 45 days and a lesser-known decision by WordPress to suspend the download of its most popular (over 1 million users) commercial theme Astra, should highlight why you need a robust digital

An organization’s website strategy (if they even have one) is often scoped in terms of months or years. Almost no one except the largest and most forward-leaning corporations will plan website strategy in terms of decades. What if you thought