The recent presidential executive order to ban TikTok in 45 days and a lesser-known decision by WordPress to suspend the download of its most popular (over 1 million users) commercial theme Astra, should highlight why you need a robust digital strategy for your organization. If you are a TikTok star in the U.S. with endorsements, […]
TikTok, TikToK. The clock is running. Read More »
An organization’s website strategy (if they even have one) is often scoped in terms of months or years. Almost no one except the largest and most forward-leaning corporations will plan website strategy in terms of decades. What if you thought about your website strategy in 100-year chunks? Nuts right? I mean, technology changes too fast
Unconventional Website Strategies: 100 Years Read More »
I didn’t stay in a Holiday Inn Express last night. I’m not a lawyer and this email doesn’t constitute legal advice. This is all about website strategy, baby. At the lowest strategic level, website compliance is about covering you or your organization’s azz–also known as “risk management” in more educated circles. And that is what
I want to discuss a topic that I’ve not been comfortable talking about up to this point because: I have not implemented solutions for my own sites. I am generally lazy in these areas. I tend to choose the past of least resistance and lowest radar signature. I throw nickels around like manhole covers when
That website topic we don’t want to talk about but really should Read More »
Over the last decade, I can think of no other single design that has had a more tangible, pervasive, divisive place in the visual and ideological landscape of the American public than Donald Trump’s “Make America Great Again” red hats. I wrote about how that hat and it’s lack of design thoughtfulness exposed some blind spots in my
Design reflections on the BLACK LIVES MATTER street mural in Washington, D.C. Read More »
Do you, as a client, give feedback to your designer during a design review on the design itself? If so, you are largely wasting your time and theirs. Your design observations, feedback and possibly directives are likely misguided and ill informed. You are not qualified to comment on design with any expertise. Your suggestions to
Stop critiquing the design. Focus on strategy and results. Read More »
I’ll admit it. Most creatives don’t have very thick skin when it comes to critiquing their work. And that includes me. Over the years I’ve sat on both the client side and the creative side of projects. There is an art to giving and receiving design criticism, and most clients are ignorant of how their
How to give creative feedback…and live to tell about it. Read More »
I help decision-makers in service-based organizations understand and create better website strategies to drive growth and engagement.