[A note to those who have lost friends, family, or loved ones due to the virus — I am so sorry. I experienced part of what you went through as you’ll read below. It’s disorienting and painful. I use a metophor from a Monty Python movie throughout this newsletter to illustrate a strategy point. It might hit too …
Bring out your dead: Adapting your site to change on the web Read More »
Twenty-twenty has been a year of biblical proportions on so many fronts. As our social and business interactions have been forced online by a global pandemic, the criticality of your organization’s website has increased exponentially. And with this increased website exposure will come increased visitor scrutiny, laws protecting personal privacy and access, and liability litigation. …
On a college campus, there are typically four main non-monetary “currencies” students trade: alcohol, sex (potential or actual), social (parties and friends), academics (tutoring and “connections”). The degree to which an organization controls these currencies determines its power and influence on campus life. If you have ever wondered why Greek organizations (fraternities and sororities) have …
Who controls your organization’s network currency online? Read More »
As a service-based business, understanding WordPress website hosting strategy isn’t something you are going to use every day, but a sound website hosting strategy is critical to ensure your organization’s WordPress website performs efficiently and effectively over the long haul. There are some things you need to consider as you evaluate your organization’s web hosting …
WordPress Website Hosting Overview for Service-Based Businesses Read More »
I wrote about why you as CEO/Owner/Marketing Director are not ready to take on a website re/design project for your organization. It really boils down to commitment in terms of YOUR time, energy, daily priorities, and your team’s. Notice money isn’t in the list. So, how do you know you are ready re/design your website? …
You’ll know you’re ready for a new website when… Read More »
So, you want to hire someone to design your website? Stop. Right. There. You aren’t ready. I know, you have the budget available to get it done right. And you see the need to do it now for your business. I’ll say it again though: You. Are. Not. Ready. How would I know this when …
Most websites are loners like the characters in a romantic comedy who can’t connect with anyone in a meaningful way. There’s a lot of pressure on them to engage with users, and people (marketing dept. mainly) are always trying to “drive” unwanted suiters/users their way. This often leads to frustration between your website and the …
You, the client, have the most power to reduce risk in a website project — not the web design firm. You are concerned the project: Will go over your original budget Take too long to complete Not meet your expectations for quality and/or creativity Not get the results you want Remember, YOU select the design …
I’m a sucker for paradigm shifts that reveal your “X” is really a “Y” situation. Bob Lalasz at Science + Story wrote an excellent article recently about Your Research Project is Really a Communications Project. My favorite historical “x is really a y” example is railroad companies in the early 20th century who thought they …
It is easy to get lost applying the abstract website strategy concepts I’ve shared: trading space for time, taking the high ground, and understanding space as a foundational website strategy. So, I thought seeing how these concepts work in a real-world website project would be helpful. PROJECT BACKGROUND I live in a small, rural town …
Real World Website Strategy: Time-Space Case Study Read More »
I help decision-makers in service-based organizations understand and create better website strategies to drive growth and engagement.