Category: Strategy

  • Stop writing for robots—even smart ones

    Your website content strategy should be firmly linked to your organizational goals and vision. Seems obvious, right? Here’s where things get tricky. Your marketing wants to increase prospective client leads coming from your website. That’s a reasonable goal, but the default place they want to go is to create content optimized for search engine algorithms.…

  • Getting your website strategy right

    It’s not about being right, it’s about getting it right. I’ve been thinking about this concept quite a bit lately as it relates to websites and strategy. Often, organizations spend boatloads and take an excessive amount of time on their website design/redesign trying to be right, rather than focusing on getting it right. The difference between being right and getting it…

  • Storing relational value in the digital space

    The services business is all about people – specifically the relationship between you and the people you want to serve. And those relationships are valuable to you and your organization. But how and where in the digital space do you store that relational value you cultivate? In the digital space, social media is the quickest,…

  • How is your organization storing its value?

    Value isn’t tangible in and of itself. It only exists within people. Value can be exchanged, but if you want to share your value, you must first find something to express that value. That expression can come in the form of words, objects, service, music, art, work, money, etc. Value is also subjective. One person may…

  • Culture Shapes Strategy

    Culture can significantly shape strategy creation and implementation. You can see a stark example of how culture impacts strategy in the current situation in Afghanistan. As America’s collective patience in Afghanistan waned, it caused a significant shift in its military strategy with dire consequences (see the current evacuation effort). For most Americans (me included), 20…

  • Playing Hooky with Expertise

    I have a confession to make. I’ve been playing hooky. For most of this summer, COVID seemed a distant memory. It started with vaccines and my son marring an amazing young lady. I moved two of my adult “kids” to college for their sophomore and senior years, then took a trip to New York City…

  • Strategies for Identifying and Removing Website Highways

    Highways and interstates have destroyed city neighborhoods. They cut off natural flow and connectedness in community life (businesses, residential buildings, parks, etc.) by creating a barrier, wasteland, or obstacle to the movement and interactions of people who live there. The introduction of highways had negatively impacted communities they ran through just as railroads did earlier…

  • Do you have the will to prepare?

    “Everyone has the will to win. It’s not the will to win we are looking for, it’s the will to prepare to win.” – Paul “Bear” Bryant, legendary Alabama football coach quoted by TSgt Esposito, USAF, Special Forces Training Cadre at 3 min 15 sec in this video above The will to grind, to prepare,…

  • How big is your website brag zone?

    When Patagonia announced this week it would axe adding logos to products, particularly garments, I was surprised-not-surprised. I was surprised because they are the first company in the outdoor/adventure/performance sector to make this move. I was not surprised because Patagonia’s narrative is deeply rooted in their founder’s 100-year philosophy of environmental sustainability. Dropping additional logos…

  • Initial website strategies for the blockchain webolution

    Get your coffee, this is going to be a long one. If you already understand blockchain, the decentralized web, blockchain domains, and why they are important to your business, skip to the end for completely out-of-context blockchain website strategy recommendations. When my dad passed away in 2001, I was appalled at the astronomical prices of…