[This is Part 2 of Lessons You Wish Had Learned from the Pandemic About Your Organization’s Website. Read Part 1 here. Ask my 12-year-old son what can happen when you don’t have a flight plan. He recently lost his $100 drone on day two of ownership in part because he didn’t have a clear mission, plan his flight route, or […]
A lesson from the future you about the current pandemic Read More »
Over the last decade, I can think of no other single design that has had a more tangible, pervasive, divisive place in the visual and ideological landscape of the American public than Donald Trump’s “Make America Great Again” red hats. I wrote about how that hat and it’s lack of design thoughtfulness exposed some blind spots in my
Design reflections on the BLACK LIVES MATTER street mural in Washington, D.C. Read More »
I sometimes hear this phrase when clients evaluate design options: “I’ll know it when I see it.” Actually, no, you won’t. Sure, even a blind squirrel finds a nut once in a while, but if you do not clearly define the design’s purpose, audience, expected results, and how it supports business strategy and brand, then
You are really bad at evaluating design, and we’re to blame Read More »
This article is not about improving personal productivity, efficiency, prioritization or organization so that you can get more done in the day. It’s about shifting the way you think about what you do each day so that you are less frustrated, more peaceful and relaxed, and generally speaking nicer to be around. To many of you, this article will
Getting done whatever you get done, and learning to be happy about it Read More »
I’ll admit it. Most creatives don’t have very thick skin when it comes to critiquing their work. And that includes me. Over the years I’ve sat on both the client side and the creative side of projects. There is an art to giving and receiving design criticism, and most clients are ignorant of how their
How to give creative feedback…and live to tell about it. Read More »
I help decision-makers in service-based organizations understand and create better website strategies to drive growth and engagement.