Variable fonts are changing typography on the web, not only in terms of more efficient font file delivery, but also the ability to animate and diversify your brand messaging capability. Over 90% of web browsers support variable fonts and many popular design applications. This opens the door for a more dynamic and impactful user experience […]
Variable Fonts Coming to Your Website Soon? Read More »
Do you, as a client, give feedback to your designer during a design review on the design itself? If so, you are largely wasting your time and theirs. Your design observations, feedback and possibly directives are likely misguided and ill informed. You are not qualified to comment on design with any expertise. Your suggestions to
Stop critiquing the design. Focus on strategy and results. Read More »
I sometimes hear this phrase when clients evaluate design options: “I’ll know it when I see it.” Actually, no, you won’t. Sure, even a blind squirrel finds a nut once in a while, but if you do not clearly define the design’s purpose, audience, expected results, and how it supports business strategy and brand, then
You are really bad at evaluating design, and we’re to blame Read More »
Is there a time when design doesn’t work for a company, service or product? I don’t mean a design that doesn’t sit right with you. I’m talking about design with a capital “D” which, when executed by a design professional, is actually unnecessary or even counterproductive. As a designer that often helps individuals and small
When Design Doesn’t Work Read More »
I never saw it coming. The “it” was the tidal wave of popular support for Donald Trump’s appropriated “Make America Great Again” campaign slogan embodied in the poorly designed but now iconic red trucker hat. With one election and an armada of hats, Donald Trump exposed the blind side of design. Just two years earlier, I worked
What Donald Trump Taught Me About the Blind Side of Design Read More »
As a web design provider on LinkedIn’s ProFinder service, I’ve noticed many entrepreneurs, marketing directors, and established business owners have an unrealistic expectation about the time it takes to design/redesign a website. Requesting a website design within two weeks (the typical LinkedIn timeframe) or even a month is a rookie mistake and tells a professional web designer:
The Single Biggest Mistake Businesses Make Regarding Website Design Read More »
I help decision-makers in service-based organizations understand and create better website strategies to drive growth and engagement.