Frank McClung
Advisory

Design

You are really bad at evaluating design, and we’re to blame

I sometimes hear this phrase when clients evaluate design options: “I’ll know it when I see it.” Actually, no, you won’t. Sure, even a blind squirrel finds a nut once in a while, but if you do not clearly define the design’s purpose, audience, expected results, and how it supports business strategy and brand, then

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The Single Biggest Mistake Businesses Make Regarding Website Design

As a web design provider on LinkedIn’s ProFinder service, I’ve noticed many entrepreneurs, marketing directors, and established business owners have an unrealistic expectation about the time it takes to design/redesign a website. Requesting a website design within two weeks (the typical LinkedIn timeframe) or even a month is a rookie mistake and tells a professional web designer:

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