Frank McClung
Advisory

Business

Website compliance strategies in the midst of a pandemic, social justice movement and economic recession

I didn’t stay in a Holiday Inn Express last night. I’m not a lawyer and this email doesn’t constitute legal advice. This is all about website strategy, baby. At the lowest strategic level, website compliance is about covering you or your organization’s azz–also known as “risk management” in more educated circles. And that is what

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That website topic we don’t want to talk about but really should

I want to discuss a topic that I’ve not been comfortable talking about up to this point because: I have not implemented solutions for my own sites. I am generally lazy in these areas. I tend to choose the past of least resistance and lowest radar signature. I throw nickels around like manhole covers when

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You are really bad at evaluating design, and we’re to blame

I sometimes hear this phrase when clients evaluate design options: “I’ll know it when I see it.” Actually, no, you won’t. Sure, even a blind squirrel finds a nut once in a while, but if you do not clearly define the design’s purpose, audience, expected results, and how it supports business strategy and brand, then

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On why it’s important for senior executives to be directly accessible to your customers.

My mother-in-law, who has onset dementia, forgot to hang up when calling her relatives in the Philippines and wracked-up a 239-minute, $723 call as a result. No, the call won’t automatically disconnect on international cell calls even if one party hangs up (or at least it didn’t in this case). It is a mistake anyone

On why it’s important for senior executives to be directly accessible to your customers. Read More »