Is it time to kiss and make-up with your web design firm on a project gone awry? Anyone in a successful personal relationship knows how critical this process is to growth and maturity. But how do I do this with my web design firm? Both parties often feel expectations are not being met. Both may …
How to Kiss and Make-up with Your Web design Firm Read More »
Breaking up with your website design firm is hard to do. I know. I’ve had to breakup with several clients. Both you and the web design firm have invested time, money, and energy into the project/relationship, but it just isn’t salvageable. Here are a few things you can do to create value for both of …
You, the client, have the most power to reduce risk in a website project — not the web design firm. You are concerned the project: Will go over your original budget Take too long to complete Not meet your expectations for quality and/or creativity Not get the results you want Remember, YOU select the design …
I didn’t stay in a Holiday Inn Express last night. I’m not a lawyer and this email doesn’t constitute legal advice. This is all about website strategy, baby. At the lowest strategic level, website compliance is about covering you or your organization’s azz–also known as “risk management” in more educated circles. And that is what …
I want to discuss a topic that I’ve not been comfortable talking about up to this point because: I have not implemented solutions for my own sites. I am generally lazy in these areas. I tend to choose the past of least resistance and lowest radar signature. I throw nickels around like manhole covers when …
That website topic we don’t want to talk about but really should Read More »
I sometimes hear this phrase when clients evaluate design options: “I’ll know it when I see it.” Actually, no, you won’t. Sure, even a blind squirrel finds a nut once in a while, but if you do not clearly define the design’s purpose, audience, expected results, and how it supports business strategy and brand, then …
You are really bad at evaluating design, and we’re to blame Read More »
Jonathan Stark recently shared an interesting life story about how we determine value. His enewsletter made me curious about the definition of value and how it has been explained by economists. Value based pricing is a hot topic among independent professionals, but few understand the economic theories that this model comes from. I’m reposting my response to Jonathan …
My mother-in-law, who has onset dementia, forgot to hang up when calling her relatives in the Philippines and wracked-up a 239-minute, $723 call as a result. No, the call won’t automatically disconnect on international cell calls even if one party hangs up (or at least it didn’t in this case). It is a mistake anyone …
On why it’s important for senior executives to be directly accessible to your customers. Read More »
I help decision-makers in service-based organizations understand and create better website strategies to drive growth and engagement.