It has been almost a year since I wrote my last post here and thought it would be a good time to update you on where I’ve been and where Frank McClung Advisory is heading. Shortly after I wrote the April 2022 post, my mother of 87 whom I’m the primary caregiver, fractured her hip. …
Big changes have been on the horizon for some time for me personally. In the first year of the Covid pandemic, I shifted my website design and development practice (dotp) to focus on strategic website consulting for transformative thought leaders and their organizations. I did so for a number of reasons: I’m not getting any …
The services business is all about people – specifically the relationship between you and the people you want to serve. And those relationships are valuable to you and your organization. But how and where in the digital space do you store that relational value you cultivate? In the digital space, social media is the quickest, …
Get your coffee, this is going to be a long one. If you already understand blockchain, the decentralized web, blockchain domains, and why they are important to your business, skip to the end for completely out-of-context blockchain website strategy recommendations. When my dad passed away in 2001, I was appalled at the astronomical prices of …
Initial website strategies for the blockchain webolution Read More »
Twenty-twenty has been a year of biblical proportions on so many fronts. As our social and business interactions have been forced online by a global pandemic, the criticality of your organization’s website has increased exponentially. And with this increased website exposure will come increased visitor scrutiny, laws protecting personal privacy and access, and liability litigation. …
On a college campus, there are typically four main non-monetary “currencies” students trade: alcohol, sex (potential or actual), social (parties and friends), academics (tutoring and “connections”). The degree to which an organization controls these currencies determines its power and influence on campus life. If you have ever wondered why Greek organizations (fraternities and sororities) have …
Who controls your organization’s network currency online? Read More »
There is an endless number of voices to listen to in life — some are worth following. I thought it would be useful to share a few of the people whose work I respect and follow from a business standpoint. The majority of these folks are not in my field but they are experts. Most …
I wrote about why you as CEO/Owner/Marketing Director are not ready to take on a website re/design project for your organization. It really boils down to commitment in terms of YOUR time, energy, daily priorities, and your team’s. Notice money isn’t in the list. So, how do you know you are ready re/design your website? …
You’ll know you’re ready for a new website when… Read More »
So, you want to hire someone to design your website? Stop. Right. There. You aren’t ready. I know, you have the budget available to get it done right. And you see the need to do it now for your business. I’ll say it again though: You. Are. Not. Ready. How would I know this when …
Most websites are loners like the characters in a romantic comedy who can’t connect with anyone in a meaningful way. There’s a lot of pressure on them to engage with users, and people (marketing dept. mainly) are always trying to “drive” unwanted suiters/users their way. This often leads to frustration between your website and the …
I help decision-makers in service-based organizations understand and create better website strategies to drive growth and engagement.