Category: Business

  • New Frontiers in 2023

    It has been almost a year since I wrote my last post here and thought it would be a good time to update you on where I’ve been and where Frank McClung Advisory is heading. Shortly after I wrote the April 2022 post, my mother of 87 whom I’m the primary caregiver, fractured her hip.…

  • Clarifying My Focus in 2022

    Big changes have been on the horizon for some time for me personally. In the first year of the Covid pandemic, I shifted my website design and development practice (dotp) to focus on strategic website consulting for transformative thought leaders and their organizations. I did so for a number of reasons: I’m not getting any…

  • Storing relational value in the digital space

    The services business is all about people – specifically the relationship between you and the people you want to serve. And those relationships are valuable to you and your organization. But how and where in the digital space do you store that relational value you cultivate? In the digital space, social media is the quickest,…

  • Initial website strategies for the blockchain webolution

    Get your coffee, this is going to be a long one. If you already understand blockchain, the decentralized web, blockchain domains, and why they are important to your business, skip to the end for completely out-of-context blockchain website strategy recommendations. When my dad passed away in 2001, I was appalled at the astronomical prices of…

  • Website Fig Leaves for 2021

    Twenty-twenty has been a year of biblical proportions on so many fronts. As our social and business interactions have been forced online by a global pandemic, the criticality of your organization’s website has increased exponentially. And with this increased website exposure will come increased visitor scrutiny, laws protecting personal privacy and access, and liability litigation.…

  • Who controls your organization’s network currency online?

    On a college campus, there are typically four main non-monetary “currencies” students trade: alcohol, sex (potential or actual), social (parties and friends), academics (tutoring and “connections”). The degree to which an organization controls these currencies determines its power and influence on campus life. If you have ever wondered why Greek organizations (fraternities and sororities) have…

  • People Whose Business Ideas are in my ear daily

    There is an endless number of voices to listen to in life — some are worth following. I thought it would be useful to share a few of the people whose work I respect and follow from a business standpoint. The majority of these folks are not in my field but they are experts. Most…

  • You’ll know you’re ready for a new website when…

    I wrote about why you as CEO/Owner/Marketing Director are not ready to take on a website re/design project for your organization. It really boils down to commitment in terms of YOUR time, energy, daily priorities, and your team’s. Notice money isn’t in the list. So, how do you know you are ready re/design your website?…

  • New website? Stop. Right. There.

    So, you want to hire someone to design your website? Stop. Right. There. You aren’t ready. I know, you have the budget available to get it done right. And you see the need to do it now for your business. I’ll say it again though: You. Are. Not. Ready. How would I know this when…

  • Your Website Is a Loner

    Most websites are loners like the characters in a romantic comedy who can’t connect with anyone in a meaningful way. There’s a lot of pressure on them to engage with users, and people (marketing dept. mainly) are always trying to “drive” unwanted suiters/users their way. This often leads to frustration between your website and the…