It’s not about being right, it’s about getting it right. I’ve been thinking about this concept quite a bit lately as it relates to websites and strategy. Often, organizations spend boatloads and take an excessive amount of time on their website design/redesign trying to be right, rather than focusing on getting it right. The difference between being right and getting it […]
Getting your website strategy right Read More »
The services business is all about people – specifically the relationship between you and the people you want to serve. And those relationships are valuable to you and your organization. But how and where in the digital space do you store that relational value you cultivate? In the digital space, social media is the quickest,
Storing relational value in the digital space Read More »
Value isn’t tangible in and of itself. It only exists within people. Value can be exchanged, but if you want to share your value, you must first find something to express that value. That expression can come in the form of words, objects, service, music, art, work, money, etc. Value is also subjective. One person may
How is your organization storing its value? Read More »
I help decision-makers in service-based organizations understand and create better website strategies to drive growth and engagement.