Frank McClung
Advisory

Month: April 2021

How big is your website brag zone?

When Patagonia announced this week it would axe adding logos to products, particularly garments, I was surprised-not-surprised. I was surprised because they are the first company in the outdoor/adventure/performance sector to make this move. I was not surprised because Patagonia’s narrative is deeply rooted in their founder’s 100-year philosophy of environmental sustainability. Dropping additional logos …

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Initial website strategies for the blockchain webolution

Get your coffee, this is going to be a long one. If you already understand blockchain, the decentralized web, blockchain domains, and why they are important to your business, skip to the end for completely out-of-context blockchain website strategy recommendations. When my dad passed away in 2001, I was appalled at the astronomical prices of …

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