November 2020 - Website Strategy for Thought Leaders

WordPress Website Hosting Overview for Service-Based Businesses

As a service-based business, understanding WordPress website hosting strategy isn’t something you are going to use every day, but a sound website hosting strategy is critical to ensure your organization’s WordPress website performs efficiently and effectively over the long haul. There are some things you need to consider as you evaluate your organization’s web hosting …

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You’ll know you’re ready for a new website when…

Business, Strategy / By Frank McClung

I wrote about why you as CEO/Owner/Marketing Director are not ready to take on a website re/design project for your organization. It really boils down to commitment in terms of YOUR time, energy, daily priorities, and your team’s. Notice money isn’t in the list. So, how do you know you are ready re/design your website? …

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New website? Stop. Right. There.

Business, Strategy / By Frank McClung

So, you want to hire someone to design your website? Stop. Right. There. You aren’t ready. I know, you have the budget available to get it done right. And you see the need to do it now for your business. I’ll say it again though: You. Are. Not. Ready. How would I know this when …

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Your Website Is a Loner

Business, Strategy / By Frank McClung

Most websites are loners like the characters in a romantic comedy who can’t connect with anyone in a meaningful way. There’s a lot of pressure on them to engage with users, and people (marketing dept. mainly) are always trying to “drive” unwanted suiters/users their way. This often leads to frustration between your website and the …

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Variable Fonts Coming to Your Website Soon?

Design / By Frank McClung

Variable fonts are changing typography on the web, not only in terms of more efficient font file delivery, but also the ability to animate and diversify your brand messaging capability. Over 90% of web browsers support variable fonts and many popular design applications. This opens the door for a more dynamic and impactful user experience …

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How to Kiss and Make-up with Your Web design Firm

Business / By Frank McClung

Is it time to kiss and make-up with your web design firm on a project gone awry? Anyone in a successful personal relationship knows how critical this process is to growth and maturity. But how do I do this with my web design firm? Both parties often feel expectations are not being met. Both may …

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Tips for Breaking Up with Your Web Design Firm

Business / By Frank McClung

Breaking up with your website design firm is hard to do. I know. I’ve had to breakup with several clients. Both you and the web design firm have invested time, money, and energy into the project/relationship, but it just isn’t salvageable. Here are a few things you can do to create value for both of …

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You’ve got the power

Business, Strategy / By Frank McClung

You, the client, have the most power to reduce risk in a website project — not the web design firm. You are concerned the project: Will go over your original budget Take too long to complete Not meet your expectations for quality and/or creativity Not get the results you want Remember, YOU select the design …

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