November 2020

I wrote about why you as CEO/Owner/Marketing Director are not ready to take on a website re/design project for your organization. It really boils down to commitment in terms of YOUR time, energy, daily priorities, and your team’s. Notice money isn’t in the list. So, how do you know you are ready re/design your website?

So, you want to hire someone to design your website? Stop. Right. There. You aren’t ready. I know, you have the budget available to get it done right. And you see the need to do it now for your business. I’ll say it again though: You. Are. Not. Ready. How would I know this when

Most websites are loners like the characters in a romantic comedy who can’t connect with anyone in a meaningful way. There’s a lot of pressure on them to engage with users, and people (marketing dept. mainly) are always trying to “drive” unwanted suiters/users their way. This often leads to frustration between your website and the

You, the client, have the most power to reduce risk in a website project — not the web design firm. You are concerned the project: Will go over your original budget Take too long to complete Not meet your expectations for quality and/or creativity Not get the results you want Remember, YOU select the design