I’m a sucker for paradigm shifts that reveal your “X” is really a “Y” situation. Bob Lalasz at Science + Story wrote an excellent article recently about Your Research Project is Really a Communications Project. My favorite historical “x is really a y” example is railroad companies in the early 20th century who thought they …
It is easy to get lost applying the abstract website strategy concepts I’ve shared: trading space for time, taking the high ground, and understanding space as a foundational website strategy. So, I thought seeing how these concepts work in a real-world website project would be helpful. PROJECT BACKGROUND I live in a small, rural town …
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I help decision-makers in service-based organizations understand and create better website strategies to drive growth and engagement.