Frank McClung
Advisory

Month: September 2020

Taking the High Ground in Website Strategy

Operating in, occupying, and controlling physical space is a foundational strategy concept applied to everything from warfighting to business marketing to sports. Dominating the “high ground” — the most elevated terrain or plane — provides distinct advantages like vision, defensibly, and offensive capability. The application of higher ground strategy is everywhere: the criticality of airspace …

Taking the High Ground in Website Strategy Read More »

Your Website Is Not a Thought Fortress

In the not so distant past, professional service organization’s thought of their public facing website as the be-all and end-all of their digital presence. As social media grew in general popularity, most organizations have sent digital “shoots” out to explore communication possibilities beyond their website. Larger organizations eventually recognized social media’s marketing potential and have …

Your Website Is Not a Thought Fortress Read More »