“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu, The Art of War The relationship between website strategy and the tactics used to implement that strategy can be cloudy. For example, the CEO wants to “adjust” the content on the page, but doesn’t tell […]
Uncovering a Hidden Relationship Read More »
Your organization’s website is an island in a vast digital sea. Its job is to connect you to the outside world. Is your website a bridge or a pier? I’ve been writing about website strategy using the metaphor of building bridges to your clients. You need a clearly defined website strategy to know where your
Build Bridges Not Piers Read More »
If you don’t have a website strategy in place, then there is a good chance you are building a bridge to nowhere like this one in my wife’s hometown of Ketchikan, Alaska. And you would be hard pressed to build to a place more nowhere than a nowhere in ALASKA. Organizational leaders are good at
Building a bridge to nowhere Read More »
Smarmy, inspirational business clichés are not my thing, and anything having to do with “bridges” likely falls into this category: https://bit.ly/2Z39f8z However… Josh Earl in his excellent email marketing newsletter mentioned “building bridges” to a list of potential dream clients through daily, targeted micro interactions via social media, hand written notes, video, etc., and it
Mind the gap please Read More »
You can tell how serious a client is about a website project when they have a deadline. I once designed an entire pitch presentation and website mock-up in four days for an online vitamin startup seed funding round. They were serious about getting this initial funding and apparently money wasn’t yet an issue. They also
The truth about deadlines Read More »
They carried all they could bear, and then some, including a silent awe for the terrible power of the things they carried. —Tim O’Brien, in The Things They Carried In O’Brien’s widely acclaimed book on the Vietnam War, he tells the story of a platoon of American infantrymen through the things they carry—letters from an unrequited
What are your carrying on your website Read More »
[This is Part 2 of Lessons You Wish Had Learned from the Pandemic About Your Organization’s Website. Read Part 1 here. Ask my 12-year-old son what can happen when you don’t have a flight plan. He recently lost his $100 drone on day two of ownership in part because he didn’t have a clear mission, plan his flight route, or
A lesson from the future you about the current pandemic Read More »
The recent presidential executive order to ban TikTok in 45 days and a lesser-known decision by WordPress to suspend the download of its most popular (over 1 million users) commercial theme Astra, should highlight why you need a robust digital strategy for your organization. If you are a TikTok star in the U.S. with endorsements,
TikTok, TikToK. The clock is running. Read More »
I help decision-makers in service-based organizations understand and create better website strategies to drive growth and engagement.