You are really bad at evaluating design, and we’re to blame
I sometimes hear this phrase when clients evaluate design options: “I’ll know it when I see it.” Actually, no, you won’t. Sure, even a blind squirrel finds a nut once in a while, but if you do not clearly define the design’s purpose, audience, expected results, and how it supports business strategy and brand, then …
You are really bad at evaluating design, and we’re to blame Read More »