February 2017

How to give creative feedback…and live to tell about it.

Creativity, Observations, Strategy / By Frank McClung

I’ll admit it. Most creatives don’t have very thick skin when it comes to critiquing their work. And that includes me. Over the years I’ve sat on both the client side and the creative side of projects. There is an art to giving and receiving design criticism, and most clients are ignorant of how their …

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When Design Doesn’t Work

Design / By Frank McClung

Is there a time when design doesn’t work for a company, service or product? I don’t mean a design that doesn’t sit right with you. I’m talking about design with a capital “D” which, when executed by a design professional, is actually unnecessary or even counterproductive. As a designer that often helps individuals and small …

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