When Patagonia announced this week it would axe adding logos to products, particularly garments, I was surprised-not-surprised. I was surprised because they are the first company in the outdoor/adventure/performance sector to make this move. I was not surprised because Patagonia’s
Focus your resources on website strategies that produce value for you and your clients. Subscribe to my Contrails newsletter and receive insight on website design, strategy, positioning and management from a 30,000′ perspective. Always free. Unsubscribe at any time.
Get your coffee, this is going to be a long one. If you already understand blockchain, the decentralized web, blockchain domains, and why they are important to your business, skip to the end for completely out-of-context blockchain website strategy recommendations.
[A note to those who have lost friends, family, or loved ones due to the virus — I am so sorry. I experienced part of what you went through as you’ll read below. It’s disorienting and painful. I use a metophor from
Twenty-twenty has been a year of biblical proportions on so many fronts. As our social and business interactions have been forced online by a global pandemic, the criticality of your organization’s website has increased exponentially. And with this increased website
On a college campus, there are typically four main non-monetary “currencies” students trade: alcohol, sex (potential or actual), social (parties and friends), academics (tutoring and “connections”). The degree to which an organization controls these currencies determines its power and influence
As a service-based business, understanding WordPress website hosting strategy isn’t something you are going to use every day, but a sound website hosting strategy is critical to ensure your organization’s WordPress website performs efficiently and effectively over the long haul.
I wrote about why you as CEO/Owner/Marketing Director are not ready to take on a website re/design project for your organization. It really boils down to commitment in terms of YOUR time, energy, daily priorities, and your team’s. Notice money
It is easy to get lost applying the abstract website strategy concepts I’ve shared: trading space for time, taking the high ground, and understanding space as a foundational website strategy. So, I thought seeing how these concepts work in a
Operating in, occupying, and controlling physical space is a foundational strategy concept applied to everything from warfighting to business marketing to sports. Dominating the “high ground” — the most elevated terrain or plane — provides distinct advantages like vision, defensibly,