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Space for Time in Your Website Strategy

Space is an important aspect of strategy. A central Soviet strategy in World War II was to trade space for time against the advancing and superior German forces. The Soviet Union needed more time to ramp up military production, gather

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Taking the High Ground in Website Strategy

Operating in, occupying, and controlling physical space is a foundational strategy concept applied to everything from warfighting to business marketing to sports. Dominating the “high ground” — the most elevated terrain or plane — provides distinct advantages like vision, defensibly,

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Understanding space as a website strategy

This is the first installment in a short series on the concept of space in strategy and how it applies to website strategy. Much of what I share I learned as an intelligence officer in the Air Force and student of military strategy.

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Your Website Is Not a Thought Fortress

In the not so distant past, professional service organization’s thought of their public facing website as the be-all and end-all of their digital presence. As social media grew in general popularity, most organizations have sent digital “shoots” out to explore

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What Would You Be Willing to Pay?

Would you pay your digital agency $200 to swap out a PDF on your organization’s website? You might have to if your website is tied into their proprietary Content Management System (CMS). That’s the situation one leader I talked with

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Uncovering a Hidden Relationship

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu, The Art of War The relationship between website strategy and the tactics used to implement that strategy can be cloudy.

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Build Bridges Not Piers

Your organization’s website is an island in a vast digital sea. Its job is to connect you to the outside world. Is your website a bridge or a pier? I’ve been writing about website strategy using the metaphor of building

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Building a bridge to nowhere

If you don’t have a website strategy in place, then there is a good chance you are building a bridge to nowhere like this one in my wife’s hometown of Ketchikan, Alaska. And you would be hard pressed to build

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Mind the gap please

Smarmy, inspirational business clichés are not my thing, and anything having to do with “bridges” likely falls into this category: https://bit.ly/2Z39f8z However… Josh Earl in his excellent email marketing newsletter mentioned “building bridges” to a list of potential dream clients

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The truth about deadlines

You can tell how serious a client is about a website project when they have a deadline. I once designed an entire pitch presentation and website mock-up in four days for an online vitamin startup seed funding round. They were

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What are your carrying on your website

They carried all they could bear, and then some, including a silent awe for the terrible power of the things they carried. —Tim O’Brien, in The Things They Carried In O’Brien’s widely acclaimed book on the Vietnam War, he tells the

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TikTok, TikToK. The clock is running.

The recent presidential executive order to ban TikTok in 45 days and a lesser-known decision by WordPress to suspend the download of its most popular (over 1 million users) commercial theme Astra, should highlight why you need a robust digital

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Unconventional Website Strategies: 100 Years

An organization’s website strategy (if they even have one) is often scoped in terms of months or years. Almost no one except the largest and most forward-leaning corporations will plan website strategy in terms of decades. What if you thought

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