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New website? Stop. Right. There.

So, you want to hire someone to design your website? Stop. Right. There. You aren’t ready. I know, you have the budget available to get it done right. And you see the need to do it now for your business.

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Your Website Is a Loner

Most websites are loners like the characters in a romantic comedy who can’t connect with anyone in a meaningful way. There’s a lot of pressure on them to engage with users, and people (marketing dept. mainly) are always trying to

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Variable Fonts Coming to Your Website Soon?

Variable fonts are changing typography on the web, not only in terms of more efficient font file delivery, but also the ability to animate and diversify your brand messaging capability. Over 90% of web browsers support variable fonts and many

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You’ve got the power

You, the client, have the most power to reduce risk in a website project — not the web design firm. You are concerned the project: Will go over your original budget Take too long to complete Not meet your expectations

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Your “X” is really a “Y”

I’m a sucker for paradigm shifts that reveal your “X” is really a “Y” situation. Bob Lalasz at Science + Story wrote an excellent article recently about Your Research Project is Really a Communications Project. My favorite historical “x is

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Space for Time in Your Website Strategy

Space is an important aspect of strategy. A central Soviet strategy in World War II was to trade space for time against the advancing and superior German forces. The Soviet Union needed more time to ramp up military production, gather

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Taking the High Ground in Website Strategy

Operating in, occupying, and controlling physical space is a foundational strategy concept applied to everything from warfighting to business marketing to sports. Dominating the “high ground” — the most elevated terrain or plane — provides distinct advantages like vision, defensibly,

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Understanding space as a website strategy

This is the first installment in a short series on the concept of space in strategy and how it applies to website strategy. Much of what I share I learned as an intelligence officer in the Air Force and student of military strategy.

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Your Website Is Not a Thought Fortress

In the not so distant past, professional service organization’s thought of their public facing website as the be-all and end-all of their digital presence. As social media grew in general popularity, most organizations have sent digital “shoots” out to explore

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What Would You Be Willing to Pay?

Would you pay your digital agency $200 to swap out a PDF on your organization’s website? You might have to if your website is tied into their proprietary Content Management System (CMS). That’s the situation one leader I talked with

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Uncovering a Hidden Relationship

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu, The Art of War The relationship between website strategy and the tactics used to implement that strategy can be cloudy.

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Build Bridges Not Piers

Your organization’s website is an island in a vast digital sea. Its job is to connect you to the outside world. Is your website a bridge or a pier? I’ve been writing about website strategy using the metaphor of building

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Building a bridge to nowhere

If you don’t have a website strategy in place, then there is a good chance you are building a bridge to nowhere like this one in my wife’s hometown of Ketchikan, Alaska. And you would be hard pressed to build

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Mind the gap please

Smarmy, inspirational business clichés are not my thing, and anything having to do with “bridges” likely falls into this category: https://bit.ly/2Z39f8z However… Josh Earl in his excellent email marketing newsletter mentioned “building bridges” to a list of potential dream clients

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