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How big is your website brag zone?

When Patagonia announced this week it would axe adding logos to products, particularly garments, I was surprised-not-surprised. I was surprised because they are the first company in the outdoor/adventure/performance sector to make this move. I was not surprised because Patagonia’s

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Website Fig Leaves for 2021

Twenty-twenty has been a year of biblical proportions on so many fronts. As our social and business interactions have been forced online by a global pandemic, the criticality of your organization’s website has increased exponentially. And with this increased website

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Who controls your organization’s network currency online?

On a college campus, there are typically four main non-monetary “currencies” students trade: alcohol, sex (potential or actual), social (parties and friends), academics (tutoring and “connections”). The degree to which an organization controls these currencies determines its power and influence

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New website? Stop. Right. There.

So, you want to hire someone to design your website? Stop. Right. There. You aren’t ready. I know, you have the budget available to get it done right. And you see the need to do it now for your business.

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Your Website Is a Loner

Most websites are loners like the characters in a romantic comedy who can’t connect with anyone in a meaningful way. There’s a lot of pressure on them to engage with users, and people (marketing dept. mainly) are always trying to

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Variable Fonts Coming to Your Website Soon?

Variable fonts are changing typography on the web, not only in terms of more efficient font file delivery, but also the ability to animate and diversify your brand messaging capability. Over 90% of web browsers support variable fonts and many

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You’ve got the power

You, the client, have the most power to reduce risk in a website project — not the web design firm. You are concerned the project: Will go over your original budget Take too long to complete Not meet your expectations

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Your “X” is really a “Y”

I’m a sucker for paradigm shifts that reveal your “X” is really a “Y” situation. Bob Lalasz at Science + Story wrote an excellent article recently about Your Research Project is Really a Communications Project. My favorite historical “x is

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Space for Time in Your Website Strategy

Space is an important aspect of strategy. A central Soviet strategy in World War II was to trade space for time against the advancing and superior German forces. The Soviet Union needed more time to ramp up military production, gather

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Taking the High Ground in Website Strategy

Operating in, occupying, and controlling physical space is a foundational strategy concept applied to everything from warfighting to business marketing to sports. Dominating the “high ground” — the most elevated terrain or plane — provides distinct advantages like vision, defensibly,

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Understanding space as a website strategy

This is the first installment in a short series on the concept of space in strategy and how it applies to website strategy. Much of what I share I learned as an intelligence officer in the Air Force and student of military strategy.

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